Leaderboard

Every time a billboard is drawn, one advertiser wins it. Here is that draw, in full:

• 35% — the top three seats. 20% to first, 10% to second, 5% to third, ranked on all-time spend. Seats never expire; someone has to out-spend you.
• 50% — recent spend. Open to everyone, split by how much you spent and how lately. A purchase counts in full for 23 days, then tapers to nothing by day 30.
• 15% — all-time spend. Also open to everyone, split by lifetime total. A board you bought a year ago still runs.

The three add up, which is the part that surprises people. Hold the top seat and spend this month and you draw from all three at once — so 20% is the floor for first place, not the ceiling. Expand any row above to see exactly where that advertiser’s number comes from.