Everything below is public. Advertisers should be able to check the numbers they are buying against without asking, and so should everyone else.
0
people on the road right now
Sessions today
000,000
Impressions today
000,000
Sessions all time
000,000
Impressions all time
000,000
Ad time on screen
000,000
Average view
000,000
Total drive time
000,000
Clicks all time
000,000
Total miles driven
000,000
Refreshes every 15 seconds. A visitor counts as live if their tab has checked in within the last 75 seconds; the tab stops reporting the moment it is hidden, so this is people actually watching, not tabs left in the background. Impressions use the §7 bar — inside the frustum, close enough, more than 0.4% of the screen, held for 400ms — and elapsed time is measured server-side, so the count cannot be inflated by a client claiming a longer session. Distance is every mile driven on this highway by every visitor, signed in or not, added up across all sessions ever — each session reports its own running total, so a repeated or replayed check-in cannot count twice. See what is on the road.